Whether it’s venue, catering, speakers, delegates or topics, many factors have to come together in just the right way to create a truly successful conference or exhibition. Weeks, or even months, of planning go into ensuring every detail of even the smallest event is the best it can be. So, once we have everything in place and the conference is underway, how do we know that what we’re doing is working and how can we tell which areas of a show are the most engaging?
We can ask people for their feedback and send post-event surveys all we like but nothing beats hard data that tells us, in real time, what we need to know.
At Red Hat Summit 2015 in Boston, one of the biggest open source technology events in the world, we saw just how easily this issue of event analysis can be addressed.